reisenthel family


Peter Reisenthel founded the reisenthel bag and accessory brand in Munich, Germany in 1971. reisenthel products are now sold in over 52 countries, including South Africa.

For over forty years Peter has remained the charismatic personality and innovator behind the success of over 600 products and 2,000 different designs created and developed by the family-run company and exceptional team of dedicated staff.


reisenthel philosophy

Easiness is the foundation for all reisenthel products. The company follows Peter’s example to seek solutions for challenges and unsolved problems of the every day. The team’s creativity is ignited by the very act of living and to ensure that products make things easy rather than complicated, and always with that certain lightness.

As Peter says “That doesn't work quite right yet. Can we make it even easier?”


reisenthel 'keep it easy'


reisenthel product design and development

Peter’s first product was a set of key chains. Other early products included clogs, indestructible shopping baskets and a tape cassette holder. Today’s most popular product, the carrybag, was created in 2003 and has won numerous prizes including the International Design Award Baden-Württemberg.

reisenthel is synonymous with innovative ideas, functional design and everyday helpers. reisenthel create and develop practical products characterized by a certain lightness that reflects reisenthel mission to “keep it easy”.


reisenthel secret to success

The secret to the reisenthels success is, and always has been, to focus on design quality and the power of innovation for functional and practical products for every day use. reisenthel is a 'living' brand that is continuously developing. It is also the result of creativity and passion.


reisenthel brand story


reisenthel's little red tag

Alway look out for the unmistakable little red tag when buying a reisenthel product. This represents the seal of quality of the reisenthel brand and embodies product development with passion and expertise. 


reisenthel South Africa

reisenthel is now available in South Africa. A wide range of bags is available in a variety of fun designs for travelling, shopping, cosmetics and keeping things cool. Products are available via a network of stockists and online. Free shipping is offered for all online orders over R1000 for delivery in South Africa.

For enquiries email us on info@reisenthel.co.za. Follow us on Facebook and Instagram to be the first to know about new products and specials. Keep it easy!